Ask for feedback and ideas from stakeholders and your team to make sure it serves everyone’s needs.Īs you start to work with your calendar, evaluate how it feels to you, and ask the team to provide ongoing feedback. Invite your team to review, and use their feedback to improveĪn effective social calendar makes sense to everyone on your marketing team. Lets you pause all your scheduled content (for example, if you’re handling an unexpected PR crisis).Allows you to bulk schedule your content.Recommends the best times to post for each network.Helps you build complete posts and schedule them in advance.Hootsuite comes with an interactive calendar that: If you’re looking for a more powerful solution, consider a social media management tool like Hootsuite. If you’re just getting started, a simple spreadsheet works well. Paid or organic? (If paid, then additional budget details might be helpful).Geo-targeting (global, North America, Europe, etc.).The associated vertical orsocial media campaign (product launch, contest, etc.).Platform-specific format (feed post, Story, Reel, poll, live stream, ad, shoppable post, etc.).You may also want to add more advanced info, like: Link to published post, including any tracking info (like UTM parameters).Visuals (e.g., photo, video, illustration, infographic, gif, etc.). That way, you can get the most out of your social calendar. Map out the information and functions that are most important to you. For example, a small business owner doing their own social posts will likely have a much simpler calendar than a large brand with a full social team. Your social media calendar won’t look exactly like anyone else’s. Decide what your social media calendar should include That way, you don’t get overwhelmed creating everything yourself. The audit you completed in step 1 will help you determine which channels are the best fit for your business.ĭon’t forget to schedule user-generated content and curated content. You’ll also need to determine which social channels to use for which types of content.
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